Corporate cyber attacks are on the rise — and they present an especially relevant risk to a Fortune 50 company that manages a portfolio containing $3.6T in assets.

But with all the emails, links, leadership comms, junk, updates, meeting invites, and other stuff that lands in our work inboxes daily, Freddie Mac’s InfoSEC (“Information Security”) Team was finding it difficult to get employees’ attention in an effort to reduce interactions with malicious intrusions.

Know what’s hard to miss? A 10-foot bear trap outside the coffee shop. Or a 8-foot “phishing” hook dangling over our busiest walkway.

We developed a campaign that could not be scrolled past, skimmed by, or accidentally deleted, turning cyber threat awareness into real-world installations that called attention to the ways bad actors attempt to break our “employee firewall.” Because the truth is that cyber attacks are often quite obvious once you know how to spot the irregularities.

With a punchy, memorable tagline (and silly-but-catchy hand gesture) to drive our desired change behavior, we got 10,000 employees and contractors to “Take a SEC” before clicking or opening anything suspicious.