Corporate internal communications can sometimes feel a bit stiff.

But it doesn’t have to.

The reality is that most people — even those working for a quasi-governmental financial institution— are eager to laugh if you give them an opportunity. They might even enjoy it. And engage with it at rates that blow past all the other content that you publish. (At least that’s what we found.)

Look, these videos are goofy. But for the low price of a few Halloween Store costumes and a bluetooth lavalier, we created a scrappy, efficient, never-been-done-at-Freddie-Mac content stream that saw benchmark-busting metrics for our central intranet, boosted in-office morale, and created something of an on-campus influencer.

In fact, “Frederick MacKenzie” and his numerous iterations reliably saw engagement 3-4x higher than messages from our CEO.