Freddie Mac Multifamily is the industry leader in multifamily housing finance. It’s a market position they’ve earned by consistently leveraging expertise, spearheading innovative programs and initiatives, and providing unparalleled customer support across sustained years.

Throughout my tenure at Freddie Mac, I’ve partnered with our Multifamily client to plan communications strategies and develop creative executions that ranged from docu-style profiles, thought leadership spotlights, video engagements, web pages, event outreach, product launches and more — applying different tactics and tones to reach a variety of audiences at different opportunities. 

The totality of this work has reached B2C, B2B, and key high-leverage industry targets to generate awareness, educate, promote insights, and drive conversions.