At Home In-House
I joined Freddie Mac’s in-house agency in 2018. In my role, I lead campaigns that showcase our mission, promote the tools & resources we offer to homebuyers, amplify our business lines, and occasionally give our internal comms some extra razzle dazzle.
In addition to managing creatives and leading a range of B2C, B2B, TA, and internal projects, I work closely with client partners to drive strategy, craft tone and messaging, sell through ideas (again, and again, and again) and maintain brand alignment across multiple divisions and stakeholders.
Below is some of what I’ve done that GenAI can’t.
